D ยท ChatGPT and Google's calls
When the assistant does the calling
AI assistants used to answer questions. Now some of them act for the homeowner: Google phones roofers, and ChatGPT and Claude run add-ons in the middle of a conversation. Here's what that realistically means for your phone.
Already happening
Google phones roofers for homeowners
Since summer 2026, a homeowner can ask Google to call businesses about a home repair. Google's assistant makes the call, the call is recorded, and Google reports back to the homeowner. It isn't offered in Louisiana, Minnesota, Montana, Nebraska or Indiana.
Your Business Profile has a setting to opt out ("Google automated calls and text messages"). Either choice is reasonable. What isn't reasonable is not knowing it's there.
What we do
Answer it, or turn it off on purpose
- Walk you through the setting and set it the way you choose. Never by default.
- If it's on, make sure a person answers live during your hours. A roofer who doesn't pick up has nothing for Google to report.
- Count those calls like any other: if it's a real job request in your area, it's a lead.
- Tell whoever answers your phone what one of these calls sounds like (below).
For whoever answers the phone
What one of these calls sounds like
Google says the call opens by saying it's an automated call from Google on behalf of a customer, and that it's recorded. Then it asks about the job: what the homeowner needs, whether you can do it, when you could come out, and roughly what it might cost.
Answer it like a homeowner on the line: be clear about the job and give a real time for the inspection. Don't quote a price you'd have to take back. "We'd need to see the roof, and we can be out Thursday morning" is a good answer.
Plenty of offices did. It sounds like a robocall until you know what it is. That's why we put it on the checklist for whoever answers your phone, before the next storm.
Plugins and connectors
What a ChatGPT plugin or Claude connector means for a roofer
ChatGPT has plugins (they used to be called apps) and Claude has connectors: add-ons that let the assistant use a company's tools in the middle of a conversation. In order of how much they matter to you:
- First
Be the answer
Still the main one. When an assistant searches for a roofer, it reads your listings, your site and your reviews. That's the AI answers work.
- Second
Homeowner tools where roofers get listed
Angi launched a plugin inside ChatGPT in March 2026. RooferMatch is another, and it's ours: OpenAI approved it in October 2026. Read how it's kept separate. We'll tell you which tools send real requests and which ones just want a fee.
- Third
Your own plugin or connector
Not a way to get new customers. Both directories rank tools by how much they're used, and both turn away tools that exist mainly to advertise. Homeowners won't find one roofer's plugin unless they already know your name. At most it's a service tool for people who already hired you, like checking job status. We won't sell it to you as a lead source.
- Office
Connectors for your office
Your CRM inside Claude, say. Useful, but that's office work, not marketing, and we don't sell it.
The roofer who answers the phone wins, whether the caller is a homeowner, a homeowner's assistant or Google. Everything on this page comes back to the ridge: tracked numbers, live answers, and a count of what booked.
Questions
Should I build my own ChatGPT plugin?
Not to get new customers. Homeowners won't find one roofer's plugin unless they already know your name, and both directories turn away tools that exist mainly to advertise. If you want one as a service tool for customers who already hired you, we'll tell you what it takes. We won't sell it as a lead source.
Should I turn off Google's automated calls?
It's your call. If you keep it on, someone has to answer live, because a roofer who doesn't pick up has nothing for Google to report back. If your office can't do that, turning it off is reasonable. We set it the way you choose.
What about a chatbot on my website that answers people at night?
Most homeowners with a leak want a person, and plenty of owners have told us they don't want an AI chatbot on their site. A live answer after hours and a text back on every missed call do the same job better. If you still want one, it should book the inspection or hand off to a person, say plainly that it's automated, and never talk about insurance claims. We'll set it up that way or tell you to skip it.
Is RooferMatch part of what I'd pay you for?
No. It's a separate business with the same owners. Sold Squares clients get no edge in it. Here are the rules.
Free audit
See where your calls come from.
A free 30-minute call audit: where you show up on the map, what your listing and site get wrong, and two test calls to your own line. You keep the written audit whether you hire us or not.