A · Google and the map
Top three on the map, near your shop
Distance decides most of the map. So here's the honest promise: a top-three spot for your main searches close to your base, fading as homeowners get farther away. We'll show it to you on a grid every month, next to your call log.
How the map works
What decides who's in the three spots
Google says it weighs three things: how well your listing matches the search, how far you are from the person searching, and how well known you are. Distance is the one you can't change without moving your shop.
So a roofer in Round Rock can own the map in Round Rock and still be invisible in Buda. Anyone who promises you the top spot "across the whole metro" from one address is guessing, or planning something that gets listings suspended.
Out in the country it works the same way, just with bigger gaps: the map is strongest in your own town, and town pages carry the towns 30 or 40 miles out.
The work
What we do on your listing
- Pick the right primary category and the few extra ones that fit your work
- Set your service area to the towns you actually roof in
- List each service and link it to the matching page on your site
- Fix hours, phone, website links and duplicate listings
- Add photos from real jobs, about once a month
- Post updates homeowners can use: storm news, a finished job, a seasonal reminder
- Set up a review ask that goes to every customer by text, at the inspection or when the job's paid, with photos of their job. Every customer gets it, never only the happy ones, and you can see which reps are asking
- Answer reviews with you, or for you if you'd rather
Even if a competitor does
What we won't do
- Stuff keywords into your business name. "Austin Hail Roof Repair Pros LLC" is against Google's rules. It can work for a while, then the listing gets suspended in the middle of storm season.
- Fake an address. No virtual offices or a buddy's warehouse to get on the map in another town.
- Ask only the happy customers for reviews, or pay anyone for one. Google bans both, and the FTC has rules on it too.
- Sell you busywork: geotagged photos, keyword-stuffed posts, keyword-stuffed descriptions. There's no good evidence any of them move the map.
If a competitor is spamming the map, we'll report it through Google's channels. We won't copy it.
New in 2026
The voice on the line may be Google
Since this summer, a homeowner can ask Google to phone roofers for them about a repair. Google's assistant makes the call, and the call is recorded. It isn't offered in Louisiana, Minnesota, Montana, Nebraska or Indiana. Your listing has a setting to opt out of these calls.
We don't flip that setting for you by default. We walk you through it and set it the way you choose. If you keep it on, answering live matters even more: a roofer who doesn't pick up has nothing for Google to report back.
Matched to the letter
Apple, Bing and the rest
- Apple Business replaced Business Connect in April 2026. It puts your place card in Apple Maps, Safari, Spotlight and Siri. Apple Maps doesn't sell ads to roofers, so the free listing is the only way in.
- Bing Places feeds Bing, and Microsoft says Copilot's answers follow Bing's ranking.
- Yelp, Nextdoor and Facebook are where plenty of homeowners check you out before they call.
When your name, address or phone differ from one listing to the next, search engines and homeowners trust all of them less. We make them match, down to "Suite" versus "Ste."
Each month
What you'll see
A grid of points around your shop with your map position at each one, for your main searches. Next to it: how many calls came from your Google listing, and how many of those became inspections. If the grid gets better and the calls don't, we'll say so.
Questions
Can you get me on the map in a town 40 miles away?
Usually not without a real office there, and we won't fake one. A town page and ads can reach that town instead.
How long does it take?
The profile work happens in month 2. Map movement usually takes longer and depends on your competition. We'll show you the grid from month 1 so you can see it for yourself.
Will you change my business name?
Only to match the name on your sign and paperwork. Never to add keywords.
I don't have a storefront. Can I still show up?
Yes. Roofers usually list as a service-area business and hide the street address. Distance is still measured from it.
How do roofers with 800 reviews get them?
They ask every customer, every time, usually by text at the inspection or when the job's paid, with photos of the job. It's a system, not luck. We set it up so every customer gets the same ask, never only the happy ones, and you can see which reps are asking. No paying for reviews, no gift cards for them, and no quotas for your crew: Google and the FTC ban all three.
Free audit
See where your calls come from.
A free 30-minute call audit: where you show up on the map, what your listing and site get wrong, and two test calls to your own line. You keep the written audit whether you hire us or not.