Flat fees. Public prices. No percentage of ad spend.

Ads management

A flat fee, never a percentage

Ad spend goes straight to Google on your card. It never passes through us. If your spend sits in a higher band for two months, the fee moves at the next invoice. No ad-spend minimum, but if your budget's too small to learn anything from, we'll tell you before you spend it.

Local Services Ads are moving

Where you stand, and what to do

• The badge changed. The old Guaranteed and Screened badges are gone. It's one "Google Verified" badge now, and Google's money-back guarantee for homeowners has ended.
• The move started in August 2026. Local Services Ads are becoming a Performance Max campaign inside Google Ads that pays per lead. Roofers were in the first wave. Service-area roofers without a storefront may move later in 2026.
• Check where your account is. If you now see a Performance Max campaign for local services in your Google Ads account, you've moved. If your Local Services dashboard still runs as before, you haven't yet. The free audit checks it for you.
• Not moved yet? Download your old LSA lead reports now. They don't come along.
• Already moved? Manual bidding is gone and budgets are daily. Give the new campaign its own tracked number, so you can compare its cost per booked inspection with what LSA used to cost.

We'll set up the new campaign, give it its own tracked number, and keep counting inspections the same way, so you can compare before and after.

Bigger shops and big metros

If you run six crews in DFW

• More towns. Maps and site covers 8 towns. Each town past that is $150/mo, so a 14-town shop adds six.
• Your call tracking. Already on CallRail? We use your account and numbers, add the sources that are missing, and keep your history. How that works.
• Your marketing coordinator. We work with them, not around them: they get the same report and the same logins, and we agree who does what in writing.
• One office, a big metro. The map works near your shop. Town pages and ads carry the towns farther out, and the report splits them so you can see which is working.

Territory, in writing

What "your area" means

Your agreement lists your home area, and says how storm and ad work is shared. The short version: the map work around your office is yours alone, and the work that travels is never doubled.

• Your home area is what your plan covers: the 8 towns around your office, plus any you add at $150/mo each. While you're with us, we don't do map, town-page or AI-answer work for another residential roofer based in it. A town listed on your Google profile isn't in your area until it's in your plan.
• One metro per area. Work Austin and DFW, and DFW is a second area. An Austin office won't show up on the map in Frisco, so it needs its own plan, and we'll tell you whether it's worth it.
• In a metro, it's a list of ZIP codes. In DFW that might be the ZIPs around Frisco, Plano and McKinney, not "Dallas." Overlaps with another roofer are settled before anyone signs.
• Out in the country, it's your list of towns, however spread out. Four Hill Country towns 50 miles apart can be one area.
• Storm streets are never doubled. After a storm, each street on a rep list goes to one client. Inside your home area, the streets are yours. Outside it, they go to the client whose office is closest.
• Ads are never doubled. We don't run two clients' ads on the same searches in the same ZIP codes, so you never bid against another client through us. In your home area, you get first claim.
• If you leave, what we built stays yours, and we don't reuse it for the next roofer.

Terms, in plain English

No contract to get out of

• Month to month from day one. 30 days' notice, any time.
• The six-month plan is the order we work in. It isn't a contract term.
• Setup refund. No tracking and no first report by day 45, the setup fee comes back.
• Work credit. Every month has a written checklist. If we don't finish it, we credit that month's fee, once you've given us the access we asked for.
• Yours from day one: Google listing, domain, site files, ad accounts and tracking numbers.
• If you leave: within 7 days of your last month, we remove our own logins, send you the account list with every number and where it rings, and hand over the counting rules. Nothing needs porting, because the numbers were in your name the whole time.
• Your home area, in writing. See "What your area means," above.

After month 6

Keep the spot, or take it in-house

Keep the spot: Maps $750/mo ($500 at founding, to month 24); Maps and site $1,250/mo ($900 at founding, to month 24). Tracking, the report, reviews, listings, links and fixes.

Or take it in-house. We hand over the checklist, the counting rules and notes on what worked. The logins are already yours.