Free tool ยท Missed calls
What do missed calls and quiet estimates cost you?
Most owners say they don't miss calls. The call log usually disagrees. Put in your own numbers, or keep our starting guesses, and see how many roofs a year walk to the next roofer on the list.
Gross profit walking away each year
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On about in revenue. The low end assumes you only get halfway to your targets.
- Extra calls missed a year
- Roofs lost to missed calls
- Roofs lost to estimates nobody chased
- Roofs a year, total
- Maps plan, year one (standard / founding)
Show the math
This is a model, not a measurement. The starting rates come from home-services vendor surveys, not roofing studies, and your shop may be better or worse. The free audit replaces every guess here with your own call log and CRM.
The estimate half is your sales process. We report your close rate by source every month. The follow-up itself is yours (or your sales manager's), and we don't sell it.
Where the numbers come from
- Missed calls: about 27% of calls to home-services businesses aren't answered, and fewer than 3% of callers sent to voicemail leave a message. That's vendor data from home services generally, so treat it as a starting guess.
- Who gets the job: homeowners call around. Owners say it themselves: the first roofer to call back usually gets the inspection.
- Close rates: there's no trustworthy public benchmark for residential roofing. The widely quoted ones don't trace back to a source. That's why the close-rate lift starts at three points, and you can set it to zero.
Formulas: missed-call loss = calls × (missed today − target) × share that's new roof work × (1 − reached later) × sign rate × average job. Quiet-estimate loss = estimates × (target close rate − today's) × average job.
Free audit
See where your calls come from.
A free 30-minute call audit: where you show up on the map, what your listing and site get wrong, and two test calls to your own line. You keep the written audit whether you hire us or not.